In terms of age, 34% of Pinterest users are between the ages of 18 and 29, while 35% of Pinterest users are between the ages of 35 and 49.īased on this data, if you’re a brand looking to target high-income 30-something American mothers, Pinterest is a wonderful social media platform leverage for product discovery and growing your business. More specifically, mothers tend to use this platform, with 80% of internet-using American mothers leveraging Pinterest. Pinterest is a great platform for brands to use if they’re trying to reach female customers, as over 70% of Pinterest users are women. borders, with global figures increasing by 5% in 2022. However, Pinterest continues to expand past U.S. While Pinterest isn’t as well-known as other platforms, it still has a huge user base with over 450 million monthly active users–more than half of them pinning away in the U.S. Saving pins to boards allows you to easily access them later on or even create an “inspiration board” chock full of beautiful pictures to inspire creativity. You browse through different pins with eye-catching visuals before clicking on the pin for more information or a link to an external website.įor example, you could have a wedding board, a baking board, and a crafting board. Pinterest allows users to search for “pins” and save them to “boards” under different categories. Pinterest describes itself as a “visual discovery engine” that helps audiences find creative and practical inspiration, ranging from recipes and home decor, to fashion and party planning. Pinterest is a unique inspiration-exploration app that effectively combines the features of a social media platform with those of a search engine. Read on to learn more about advertising on Pinterest in 2023. Perhaps one of the biggest advantages of advertising on Pinterest is its competitive pricing. While Pinterest isn’t the first platform you think of when you hear “social media advertising,” it can be a solid option for brands looking to reach certain audiences and showcase their products in a more elevated fashion. But what if your brand was part of the mix? There’s nothing more soothing than scrolling through Pinterest, looking at all the perfectly tailored images.
How Much Does Pinterest Advertising Cost in 2023?
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